Integrated Marketing Communications involves a comprehensive plan that evaluates the strategic roles of communications media.  

Cultural Marketing PR creates a synergy by using internet marketing, Search Engine Optimization, and Social Marketing to achieve a positive public relations outcome and improved online social relationship with clients, customers and potential new customers

IMC takes into account multiple target audiences and opportunities to reach customers at numerous strategic points along the decision process.  Message mapping and communication channel identification for each stage is developed for each target of the segment.  This may also include traditional Public Relations Press and Media relations.  

The process involves consistent usage of key visuals, that serve as retrieval cues, slogans or tactics that facilitate brand learning and creation of brand knowledge contribute to brand equity in the marketplace.  Relationship building is also crucial, as it creates and interactivity and sense of energy and motion with your company and brand and key publics.